NRT Marketing Case Study


NRT Marketing Grows LCI's Audience

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This NRT Marketing case study showcases the successful journey of the Lesbian Couple Institute (LCI), and Dr. Lynda Spann (founder).
With Dr Lynda's expertise in relationships, LCI emerged in a unique space, focused on lesbian couples and their relationships through targeted programs, resources and coaching.

Results from our Partnership

In the first 60 days, NRT was able to attain a stunning upsurge of 13,500 new followers, a 117% increase of followers on Dr Lynda's TikTok account.

Her videos quickly became a place where her target audience could come and find thier community and expert advice on Lesbian Couple Relationships.


Dr Lynda's TikTok account grew to a staggering 1.2 million+ views, representing a 421% increase; showing that her content fully resonated well with her target audience. The LCI/ Dr Lynda's profile saw a remarkable 400% increase in views, totaling 15,790, indicating great interest and engagement.

Challenge

LCI approached NRT to extend its reach, foster deeper connections and build a lead-system with its audience through the power of social media, spefically, via the TikTok platform.

Solution

Next Right Thing Marketing Solutions crafted a multi-faceted engagement strategy. NRT focused on infusing Dr Lynda's online presence with the warmth, expertise and authenticity that LCI/ Dr Lydna offered to each couple she worked with.

Result

In just 2 months of being with NRT, LCI's followers increased by 117% with her TikTok videos having a staggering 1.2 million views, representing a 421% increase. Dr Lynda's profile had a 400% increase in views.


Dr. Lynda can now focus on expanding her services and the services of The Lesbian Couples Institute instead of trying to run her social media strategy and implemenation herself.

Now Dr. Lynda has:

1. The team she can depend on and that she trusts.

2. Time to focus on the part of the business that she loves; working w/ Lesbian Couples to create better, deeper relationships.

3. Leveraged NRT’s marketing expert skills, knowledge, and communication to grow her brand.

Our Socials

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