This case study shows the exciting journey of the Lesbian Couple Institute (LCI), Dr. Lynda Spann. With her expertise in relationships, LCI emerged as a unique space focused on lesbian couples through programs, resources and coaching.

Results from our Partnership

In the first 60 days, a stunning upsurge of 13,500 new followers, a 117% increase of followers. Her videos became a powerhouse of engagement, with a staggering 1.2 million+ views, representing a 421% increase & signaling that the content resonated well with the audience. The institute's profile saw a remarkable 400% increase in views, totaling 15,790, indicating heightened interest and engagement.

Challenge

LCI approached us to extend its reach & foster deeper connections with its audience through the power of social media. Despite the profound in-person therapy & online coaching that the institute was renowned for, its online presence did not mirror the depth & impact of its work. The digital narrative was yearning for a voice that could echo the heartfelt support and individual attention that Dr. Spann & her institute provided.

Solution

Embracing the challenge, Next Right Thing Marketing Solutions crafted a multi-faceted engagement strategy, intertwined with bespoke brand guides, to mirror the institute's ethos of personal touch and heartfelt support. We focused on infusing the digital branding with the warmth and authenticity that LCI offered to each couple it worked with.

Result

In just 2 months of being with NRT, LCI's followers increased by 117% with her videos staggering 1.2 million views, representing a 421% increase. Her profile 400% increase in views.